Marketing & Management

Las preguntas del cuestionario

1. 1. This is a hierarchy of effects or sequential model used to explain how advertising works:
   1. ADD.
   2. AIDA.
   3. PESTLE.
   4. SWOT.
2. 2. _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
   1. The realm of understanding.
   2. Personal selling.
   3. Noise.
   4. Feedback.
3. 3. In the history of marketing, when did the production period end?
   1. In the late 1800s.
   2. In the early 1900s.
   3. In the 1920s.
   4. After the end of the Second World War.
4. 4. The extent to which a service envelops a product varies according to a number of factors. Which of the following is NOT one of the factors?
   1. The level of tangibility associated with the type of product.
   2. Performance-value.
   3. Variations in supply and demand.
   4. The way in which the service is delivered.
5. 5. The owners of independent gasoline stations in a community meet secretly and agree to keep their prices high to protect their profitability. If their plan is discovered and they are charged with a crime, they could be
   1. found guilty under the Sherman Antitrust Act and face prison time
   2. found guilty under the Magnuson-Moss Warranty Act and face large fines
   3. found guilty under the Adamson Act and face prison time and fines
   4. found not guilty because retailers are allowed to set their own price levels
6. 6. The term 'marketing mix' describes:
   1. A composite analysis of all environmental factors inside and outside the firm.
   2. A series of business decisions that aid in selling a product.
   3. The relationship between a firm's marketing strengths and its business weaknesses.
   4. A blending of four strategic elements to satisfy specific target markets.
7. 7. __________ have the potential to control the type and flow of information to the organization and the members of the DMU.
   1. Gatekeepers.
   2. Buyers.
   3. Users.
   4. Initiators.
8. 8. An imbalance between a consumer's actual and desired state in which recognition that a gap or problem needs resolving is called:
   1. Motive development.
   2. An attitude.
   3. A self-concept.
   4. Product evaluation.
9. 9. Which of the following is not an element of the marketing mix?
   1. Promotion.
   2. Product.
   3. Target market.
   4. Pricing.
10. 10. Providing free samples of perfumes (scent) in magazines is an example of which of the following?
    1. Classical conditioning.
    2. Operant conditioning.
    3. Social learning.
    4. Behavioural learning.
11. 11. Why is market segmentation carried out?
    1. To break down large markets into smaller markets.
    2. To provide an opportunity to surpass competitors.
    3. By grouping together customers with similar needs, it provides a commercially viable method of serving these customers.
    4. To allow the achievement of greater market share.
12. 12. There are three main types of buying situations in an organization, referred to by Robinson, Faris, and Wind (1967) as _____________.
    1. Repeat purchases.
    2. Buyphases.
    3. Buyclasses.
    4. Tenders.
13. 13. Where the winning bidder obtains an unprofitable contract that he/she is duty bound to deliver because their bid price was set so low, this is known as:
    1. Winner's curse.
    2. Winner's price.
    3. Winner's reward.
    4. Loss-leader pricing.
14. 14. This allows us to determine how the quantity of an offering relates to the price at which it is offered:
    1. Price bundling.
    2. Price elasticity.
    3. Price inelasticity.
    4. Price inflation.
15. 15. ________________ occur(s) where there is no prior history of exchange and no future exchanges are expected between a buyer and seller.
    1. Relationship marketing.
    2. Service mix.
    3. Market exchanges.
    4. Service failure.
16. 16. What is the term for a sub-optimal but acceptable outcome of negotiations between parties?
    1. Bargaining
    2. Satisficing
    3. Accepting
    4. Compromising
17. 17. What is the term for the 'rule of thumb' type of bias in decision making?
    1. Framing bias
    2. Hindsight bias
    3. Over-confidence bias
    4. Heuristics
18. 18. What is a normative perspective?
    1. The way things are.
    2. The way things are going to be.
    3. The way things should be.
    4. The way things were.
19. 19. In the 'five forces model', what is the type of competitive activity that exists between organisations?
    1. The potential for entry into the industry
    2. The threat of substitute products
    3. The power of customers
    4. The level of rivalry
20. 20. Which one of the following political leaders could not be termed a 'transformational' leader?
    1. Margaret Thatcher
    2. Mikhail Gorbachov
    3. Nelson Mandela
    4. Bill Clinton
21. 21. What is a Gantt chart a type of?
    1. Work flow design
    2. Work schedule design
    3. Work rate design
    4. Work output design
22. 22. Which one of the following is a feature of McGregor's Theory X?
    1. Workers enjoy responsibility.
    2. Workers view physical and mental effort as a natural part of work.
    3. Workers like to show initiative.
    4. Workers like to be directed.
23. 23. What is the term for power derived from status or position in an organisation?
    1. Referent
    2. Expert
    3. Reward
    4. Legitimate
24. 24. Which writer is most associated with bureaucratic structures?
    1. Henry Fayol
    2. Max Weber
    3. Adam Smith
    4. Mary Parker Follett
25. 25. Who of the following is the industrial philanthropist?
    1. Frederick Taylor
    2. Seebohm Rowntree
    3. Henry Ford
    4. Max Weber
26. 26. Individualism as a guiding moral philosophy was advocated by which economist?
    1. John Kenneth Galbraith
    2. John Maynard Keynes
    3. Milton Friedman
    4. Alfred Marshall
27. 27. The Hawthorn Studies are most associated with which writer?
    1. Mary Parker Follett
    2. Elton Mayo
    3. Lillian Gilbreth
    4. Frederick Taylor
28. 28. How can you describe the thinking and outlook of transformational leaders?
    1. Strategic
    2. Operational
    3. Functional
    4. Developmental
29. 29. What are the key characteristics of transactional leaders?
    1. Guiding, mentoring and motivating
    2. Guiding, commanding and motivating
    3. Guiding, demonstrating and motivating
    4. Guiding, mentoring and demonstrating
30. 30. What is not an assumption underpinning the rational decision making model?
    1. Incomplete information
    2. An agreed goal
    3. A structured problem
    4. High level of certainty regarding the environment

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